Prepare Your Business for Facebook Mobile Ads - albatescomirce

Facebook's IPO has revealed one of its greatest weaknessess: the penury to monetize its increasingly airborne user base through advertising. Speculation has been abundant about how Facebook plans to solve this problem, which time to come stockholders will want addressed.

To that end, a new seaborne AD program is reported to set in motion in Parade, accordant to a Financial Times report. Here are five directions Facebook could take with mobile ads, and how your business toilet position itself to make ready.

1. The Death of the Top operating theater Bottom Banner Ad

Information technology's easy to ignore the banner ad at the tail end of your cell phone screen connected a mobile website. Spell this is the Sir Thomas More fashionable video display method for advertizing platforms like Google Mobile Ads, clack-through rates are lower on a transportable device than on a computer. How can Facebook raise those rates? By placing ads in the middle Oregon unsatisfactory to the incline of the screen kind of than in an easily ignored area.

Optimization Tip: Write short, catchy adver copy in advance. Get 15-, 25-, and 50-word ads ready to go for when Facebook mobile ads swing. Pick out artwork carefully or leave them out, as silver screen space will be extremely limited. This will help your business even if Facebook keeps the public banner advertisement format, since you'll follow able-bodied to use theose sound bytes for other online ads.

2. The Use of Much Sponsored Stories

Sponsored Stores are ads that a business purchases to showcase on Facebook when friends of users like a certain product or mention it. In order to be featured in Sponsored Stories, first people essential equal your troupe happening Facebook.

Optimization Tip: While it's stating the demonstrable, maximise your presence connected Facebook if you plan along victimisation any of their advertising, not just the mobile variety. Create a Facebook page and ask clients, employees, and friends to like it, growing your Facebook fan base. Keep asking for "likes" through email newsletters, on blogs, and in other company communications to grow your base. If you deficiency a fast influx of Facebook fans, try running a contest or coupon furtherance.

3. Localize Ads

Facebook is potential to take a few pages from current unsettled advertising on other platforms and from companies that localise ads based on the viewer's location. The possibility for Facebook to do this with its large user base may be a unique selling point for its mobile ads. Being able to pinpoint businesses on a map is already a merchandising feature for Google Wandering Ads through integration with Google Maps and Google Places.

Optimization Topple: If you run a brick-and-howitzer commercial enterprise, make sure your address appears on all of your Facebook listings.

4. Luring More Facebook Users Toward Mobile

While IT is true that Facebook's mobile user al-Qaida is flourishing at a speedy pace and now comprises at least uncomplete of its users, that still represents all but 50 percentage of its user base that isn't mobile. If Facebook starts selling mobile ad blank, it should entice current users to head start using Facebook connected the go. Its location features already encourage users to tell people about their locations through sharing their locations through their status messages, or through checking in friends future to them at a particular localisation.

Optimisation pourboire: Optimize your website for waterborne viewing. You hind end also use a imagination that Google mature for this purpose, howtogomo.com, to make your site look better on a smartphone or a tablet.

5. Offering Mobile Ads to Present-day Advertisers First

Facebook will believably announce manoeuvrable ads at the Lapplander meter for everyone, but information technology's safe to say that you're more likely to find a notice about them in your inbox if you're a current advertiser.

Optimization lean: If getting the jump on your contest is important to you, you'll want to be the first to experience nearly Facebook's mobile ads. Well-nig business owners don't have the time to skim tech blogs daily, soh setting finished a small, inexpensive campaign on Facebook once you've created a foliate will amaze you onto its radar. Who knows, Facebook may even offer a promotion to entice you into ambulatory ad territory.

Angela West dreams of opening a Fallout-themed pub featuring wait staff with Pip-Boys. She's written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on Chirrup at @angelawest and Facebook .